Privacy Policy

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Last updated: November 26, 2025

This Privacy Policy explains how I collect, use, disclose, and protect personal information when you visit my website or interact with my services. I take your privacy seriously and am committed to handling your personal data lawfully, transparently, and in accordance with applicable data protection laws, including the EU and UK GDPR and relevant UAE regulations.

By using this website, you consent to the practices described below.

1. Who I Am

I operate as a freelance digital marketing consultant based in Dubai, United Arab Emirates.

Business Name: Sarah Charlton - Words Refined

Location: Dubai, United Arab Emirates

Contact Email: sarah@wordsrefined.com

For the purposes of EU and UK GDPR, I am the data controller of your personal data.

2. Information I Collect

I may collect and process the following types of personal information:

• Information you provide directly
• Your name
• Email address
• Phone number
• Company name
• Any message or information you voluntarily submit through forms or email

Information collected automatically

When you visit this website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device information
• Pages viewed and time spent on the site
• Cookies and similar tracking technologies (see Section 7)

Analytics data

I may use third-party analytics tools (such as Google Analytics) to understand how users interact with the site.

3. How I Use Your Information

I may use your personal information for the following purposes:

• To respond to your enquiries
• To provide services you request
• To manage and improve this website
• To analyse website usage and user behaviour
• To send updates, newsletters or marketing communications (only with your consent where required)
• To comply with legal obligations

I do not sell your personal data to third parties.

4. Legal Basis for Processing (EU/UK Visitors)

If you are located in the EU or UK, I process your data under the following legal bases:

• Consent – when you voluntarily provide your information or opt-in to marketing
• Contract performance – when processing is necessary to provide a service you’ve requested
• Legitimate interests – for website analytics, security, and business operations
• Legal obligations – where processing is required to comply with law

5. How I Share Your Information

I may share your personal data with:

• Service providers such as website hosts, analytics providers, or email platforms
• Professional advisors (e.g., legal or accounting) if required
• Regulators or authorities where legally required

All third-party providers process your data only as instructed and must protect it in accordance with applicable laws.

I do not sell, rent, or trade your data.

6. International Data Transfers

Because I am based in the UAE, your information may be transferred and processed outside your home country.

Where required by EU/UK law, I take reasonable steps to ensure your information receives an adequate level of protection, including using providers with GDPR-compliant safeguards.

7. Cookies and Tracking Technologies

This website may use cookies or similar technologies to:

• Improve site performance
• Understand how visitors use the site
• Personalise your experience

You can control or disable cookies in your browser settings. Some features of the site may not function properly without cookies.

8. Data Retention

I keep your personal information only for as long as necessary for the purposes described in this policy or as required by law. Retention periods depend on the type of information and purpose of processing.

9. Your Rights (EU/UK GDPR)

If you are located in the EU or UK, you have the right to:

• Access your personal data
• Request correction or deletion
• Object to processing
• Restrict processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with your supervisory authority

To exercise your rights, contact me at the email provided above.

10. Your Rights (UAE Visitors)

Under UAE privacy principles, you have the right to:

• Know what personal data is collected
• Request access or correction
• Request deletion (subject to legal requirements)
• Withdraw consent for optional processing
• Object to certain types of processing

I will respond to all requests in accordance with applicable UAE laws.

11. How I Protect Your Information

I take reasonable technical and organisational measures to safeguard your personal data from loss, misuse, unauthorised access, alteration, or disclosure.

However, no method of transmission over the internet is completely secure, and I cannot guarantee absolute security.

12. Links to Other Websites

This website may contain links to third-party websites. I am not responsible for their privacy practices. Please review their privacy policies before providing any personal information.

13. Children’s Privacy

This website is not intended for children under 18. I do not knowingly collect personal information from minors.

14. Changes to This Policy

I may update this Privacy Policy from time to time. Any changes will be posted on this page, with the revision date updated at the top.

15. Contact Me

If you have any questions about this Privacy Policy or wish to exercise your data rights, you can contact me at:

Email: sarah@wordsrefined.com

Location: Dubai, United Arab Emirates